Anna Christie's journey didn't start with a clear plan. It started with silence.
The silence you experience when you have a health issue but can't find clear answers. The silence of doctors not taking you seriously. It's the type of health issue that women run into all the time.
So Anna did what many founders do: she created what she needed but couldn't find. She launched a podcast called Bumps Along the Way to document her experience and speak with women's health experts. It quickly grew into a trusted space for others navigating the same road.
That podcast became the bridge to something bigger.
In Episode 103 of Women Disrupting Tech, Anna shares how she became Flouria's third co-founder, how timing and healing changed everything, and why women's health isn't just a medical topic but a business one.
💡 3 Insights from Episode 103
1. From podcast to platform
Anna started Bumps Along the Way to process her journey. It grew into a community. And that community revealed a deeper need for safe, expert-led care.
2. A silent epidemic
1 in 6 couples face fertility challenges. Add burnout and chronic health issues, and you get a problem that’s personal and systemic.
3. It’s costing all of us
When women’s health is ignored, everyone pays the price: More burnout, higher absenteeism, and lower long-term earnings.
Listen to the episode by hitting play above, or find it on Spotify, Apple, YouTube, or Amazon.
✨ Magical Moments from Episode 103
This episode is filled with powerful insights, so I’ll highlight these three because they define not just Anna Christie’s story, but the message behind Flouria Health.
1. When Anna didn’t step into Flouria — yet
Anna’s decision not to join immediately reflects the exact mindset Flouria promotes: that health isn’t linear, and we need systems that allow space for personal readiness and emotional truth.
2. When she came back, pregnant
That moment brought quiet symmetry. Flouria isn’t just about providing information. It’s about giving women what they need at the right time in the right way.
Anna rejoining when she felt grounded mirrors how Flouria supports women through different stages, rather than pushing a one-size-fits-all solution.
3. One quote that reframes it all
"A woman's body is taken seriously when it's making another human. But what about all the other stages?"
This quote captures the problem Flouria was built to address. It’s not just about fertility; it’s about all the stages of a woman’s health journey being seen, respected, and supported. The quote reframes the conversation, and Flouria’s platform builds the solution.
What was your favorite moment of the episode? Let me know in the comments.
And don’t forget to leave your vote in the poll below.
"Healthier women means stronger workplaces, more resilient economies, and a more sustainable healthcare system." - Anna Christie
Three Misconceptions about Femtech
After speaking with Anna Christie of Flouria Health in episode 103 of Women Disrupting Tech, three things became clear:
1️⃣ FemTech isn't underfunded because it's niche.
It's underfunded because it's misunderstood.
Flouria tackles conditions that affect half the population. But perception shapes investment, and calling it "niche" keeps it small.
2️⃣ Tech isn't neutral — even in women's health.
Flouria's AI avoids serving content that could be triggering or irrelevant. That's not just smart design. It's empathetic tech.
3️⃣ Inclusion without allies becomes isolation.
As Anna said, "If it's only women solving this problem, it becomes an echo chamber."
This isn't just about women. The gender health gap affects economies, workplaces, and families.
FemTech isn't a side story. It's core infrastructure for a healthier future.
🎧 LiIt's to the full episode wherever you get your podcasts. Check the show notes for links.
Coming up next on Women Disrupting Tech
Next week, Farshida Zafar shares how embracing her authentic self—sneakers, roots, and all—shaped her leadership journey and built a radically inclusive team culture at Erasmus Centre for Entrepreneurship.
Towards the end of the episode, I asked about swearing, and this was part of her authentic answer.
Stay tuned for more. And until the next episode, stay curious and Keep Being Awesome!
Dirkjan
PS. If you do not want to miss next week’s episode, please subscribe for updates.
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